Pay Per Click (PPC)
Management
A well structured pay-per-click campaign will create immediate high quality traffic. For best results, and to minimise click costs, it should be combined with on-page SEO.
Google Adwords
Adwords is the largest pay-per-click (PPC) service, and the most competitive. Effective management of Adwords campaigns requires skill and experience. Let us remove this load from your shoulders.
Google Analytics
Google Analytics provides ongoing data for the tuning and management of traffic from all online sources. Work out where your revenue is coming from, improve your return on investment, and grow your business.
We integrate Google Analytics with your site, set up relevant reports, and assist with data interpretation and ongoing strategy.
Yahoo Search Marketing (YSM)
Long overlooked in the Australian market, YSM now offers significant opportunities for cost-effective traffic since the merger of Bing and Yahoo search engines. We can help you export your existing Adwords campaign to YSM, and set up your campaigns for the best returns.
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Search Engine
Optimisation
Is your site sending the right signals to Google?
Is your site relevant to the keyword themes that drive your sales?
Thematic Keyword Optimisation
Be precise in the message you send to the search engines. Thematic keyword optimisation involves more than simply providing the right metadata and content.
We work with you to identify keyword themes (lines) that provide your best opportunities to compete, even in highly competitive markets. We then incorporate these themes into the navigation and content of your site.
Solid content and links
We can assist with developing quality back links to your site (only white hat techniques here!) and the solid content that will reinforce your online reputation and network footprint.
Social media integration
Social media, including Facebook, Twitter, YouTube and LinkedIn may be an important part of your strategy to improve your search engine rankings, network footprint, and ultimately paying traffic.
We suggest strategies and tactics that are appropriate for both your business and your publishing preferences.
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WordPress
Site Design
WordPress is arguably the best content management system out there. With a huge variety of plug-ins covering everything from SEO to social media marketing and ecommerce, it is possible to get a state-of-the-art website up and running very quickly and at surprisingly low cost.
WordPress site design and installation
We provide a range of WordPress design and site migration services including:
- Complete a new design from scratch, including logos and stylesheets as required
- Integrate a design provided by your designer in Photoshop psd format
- Migrate your existing site design
Website conversion
Move your site to WordPress, and leverage the power of this great CMS!
We can move your existing site design to a WordPress installation, then migrate the content. Use you existing web host or a new provider.
Migration could cost a lot less than you think!
E-Commerce
We develop and support the osCommerce open source shopping cart solution, its variants, such as OscMax, and the e-commerce plugins for WordPress.
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