Integrating Search Optimisation and Pay Per Click

SEO PPC in Silos

There is significant interaction between SEO and PPC, and if you “silo-ise” them you are not managing your search marketing efficiently. This posts covers 10 points to watch. […]

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Your Business Website: 10 Point Checklist and Resources

sharky

How to set your site up properly so that you can maximise your online profile, generate high converting traffic, and measure and tune your traffic and conversions. […]

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Thanks Jan – you forgot the Yellow Pages

It’s not over yet  – we have yet to see the full impact of Sensis dealings with Google – but the Yellow Pages have been pretty much dead for some time. Customers tell me that where they used to spend big bucks – in some cases up to $100k per year on high profile […]

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