Integrating Search Optimisation and Pay Per Click

SEO PPC in Silos

There is significant interaction between SEO and PPC, and if you “silo-ise” them you are not managing your search marketing efficiently. This posts covers 10 points to watch. […]

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10 Common Adwords Mistakes - Part 2

This is the second part of 10 Common Adwords Mistakes.

See Part 1 6. Not split testing ads

One of the brilliant things about Adwords is our ability to get hard data on traffic from different keywords, including click-thru-rates and customer conversions. So why wouldn’t we try different ads on the same keywords to […]

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10 Common Adwords Mistakes - Part 1

Funny thing about Google and AdWords. They have a really detailed and useful online help to cover most aspects of setting up and managing your AdWords account, but there are still some major traps for new players. Google are committed to maintaining the quality of information they supply, and this includes the quality […]

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Adwords Basics

(This post is for those who are new to AdWords.)

I was going to start this blog with the 10 Most Common AdWords Mistakes, but then figured it would be a good idea to look briefly at some AdWords basics first. I don’t mean the mechanics of setting up and managing an […]

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