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Online Marketing Guide

If you own a business you need to understand the tremendous opportunity of search-based advertising.

Rather than simply relying on the expensive hit-or-miss strategies of print, TV, radio, and (cough) cold-calling, you can have your own online marketing campaign where every dollar is accountable.

Online Marketing for Australian Business - The Straightforward Guide is an e-book written specifically for the local market by Tony Pfitzner.	Coming soon - a guide to online marketing specifically for Australia! Pay-per-click advertising is efficient, focussed and (for now at least) cheap. Understand the critical elements of traffic generation, website content, and leads management. Don't waste time and money on the learning curve. Learn how to tune your online campaign and lift your business to another level. Due out 1st Quarter 2008. Click here to be notified on release.
The author	Tony Pfitzner, Senior Consultant at Your Online Business, has been immersed in the issues of online marketing since 1995. He has managed the online development of many enterprises, from major corporates to small business. From software products to energy, real-estate, wine, consulting services and many others. He understands the Australian market online. More interested in educating his readers and customers than merely 'selling the sizzle', he tells it how it is. Tony is recognised by Google as a Qualified Adwords Professional.
Why the Australian focus?	The basic principles of online marketing are the same the world over, but the practical details may not be. Big markets such as the US have a different competitive environment, different options for local business advertising, and a different culture. Online Marketing for Australian Business is written by an Australian for Australians.
Why do I need this book?	This book will tell you what's important and what isn't for your campaign. The establishment of priorities can be the single most important thing in managing costs and getting early results. For example - a common mistake is to blow thousands of dollars - or tens of thousands - on a marketing campaign based more on look and feel than around creating a dialogue with the user.
Whats included?	Here's the table of contents: Forward: Doing Business In Australia Online 1: The Basics Our approach The strategic chain Your USP Website design SEO basics Getting traffic Why Google is number one Google Adwords Anatomy of a Google ad Search versus Content (AdSense) Surveys Yahoo, NineMSN and others Managing leads and customers Auto-responders and list servers Spam 2: Building Profitability Don’t blow your dough It’s not just traffic Bid position versus ROI Landing pages Split testing Conversion tracking The multiplier effect Local business Expansion principle 3: Managing email campaigns List servers and auto responders Building your list ethically Managing mailouts 4: Promoting your website Organic results RSS Blogs Press Releases Affiliate marketing Direct mail Print 5: The Local Business The opportunity Pay-per-click campaign variations 6: Expanding the mix Print marketing Snail mail Other media 7: Players, Trends and Opportunities Bricks and mortar Online business 8: Useful Resources 9: Further Services
Our 30 day Guarantee	If you are not completely satisfied with the information in the Online Marketing for Australian Business ebook, and you get back to us within 30 days of your purchase, then we will refund your money in full and without question.
Email us.	Click here, and we'll email you when Online Marketing for Australian Business is released.