Search Engine Marketing

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Search Engine Marketing is all about getting traffic to your website using paid placements in SERPs (search engine results pages).

Usually this means pay-per-click advertising such as Google Adwords.
As the market is still maturing, pay-per-click is relatively cheap. It will not stay this way forever, so start now!

To set up an effective online business you will need the following:

  • A search engine optimised website, preferably a content management system such as WordPress.
  • A pay-per-click marketing campaign.
  • Effective means of managing sales leads and email campaigns.

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