Lead generation

Ask the following questions about your website lead generation processes:

• Is there a strong call to action?
• Are the sales leads captured in a database or CRM system?
• Is all relevant information  – such as the search keywords used by the prospect – being captured in the system?
• Has the web form been optimised?

Lead generation is just the first step

Once you have generated your sales leads, the next step is to convert prospects into customers. This may involve a simple email or autoresponder campaign, an email management service, or the use of a customer relationship management system (CRM).  These can be delivered by paid services or by installing your own software. The solution – or combination of solutions – that are best for you will depend on the nature of your products and services and the size of your business.

We can help

Here are a few of the areas where we can assist with lead management:

• Form design including information capture, anti-spam, and database integration.
• Conversion optimisation.
• CRM solutions.
• Email management
• Strategies and content design for autoresponder camapaigns.
• Assisting with the setup of web services such as Aweber, Salesforce etc.